Who is Stefani Joanne Angelina Germanotta? Hint – She is one of the most celebrated rock
stars today. Well, for those who don’t
know her yet, this lady chose to call herself differently and her name is yet
another feather in her cap for being different.
Going on with my previous obsession on names (see previous blog
here), I have
developed a keen eye out for everything that is named and whether or not it
makes sense. Names abound in a consumerist society that is now very socially
active virtually. Gone are the days when one plainly asked for a product. Each person, each product and everything that
is marketed is now a brand. Stefani Joanne
Angelina Germanotta is a brand. She is a legend with more than 20 million
followers and more fans than that. She
is better known as Lady Gaga.
A few general observations on names that catch my fancy (or
those that didn’t) - .
People
Can we then choose to call ourselves what we want to be
known as? Can there be a world where our last names and our first names are
changeable to whatever we choose them to be without the hassle and the extra
work that goes into it?
All doting
parents want the names of their babies to be different. Gone are the days when the usual Rahuls,
Nehas, Amits and Poojas ruled the roost. Now each name is increasingly
complicated, myriad and has to have international connotations. Interpretations
in different languages are sought and pronounce-ability in foreign languages
tested. As a result, again all the
‘uncommon’ names have become common! In my circle of people, there suddenly is
a glut of Aryans, Aryas, Aaravs who are probably the next generations Amits!
Whatever the real identities of the people maybe, social
media has changed the game. If Stefani Joanne Angelina Germanotta can call
herself Lady Gaga, non-rockstars on twitter and blogger have changed their identities. Many new age twitter celebrities are known
solely by their chosen names. From an Outlook cover story on the new age
celebrities, the ones who are featured are a Gabbar Singh, Bollywood Gandu,
Great Bong, Jay Hind, Satan Bhagat, Rofl Indian and Dr Yum Yum Singh. Who cares what their real names are. One of my favorite bloggers is known as Cyber
Nag or Zephyr Nag (visit her blog
here) as she chooses to call herself. Her real name remains a
mystery to most. I can’t call her anything else but Zephyr Aunty and don’t even
want to know what her real name is! More
famous by their chosen names, these individuals have created their own brands
and have huge fan followings.I almost think it's time to rechristen myself now!
Housing
Projects
Enroute Pune on the expressway, as one nears Pune, a host of hoardings spring up on the
latest best residential projects. All of them make you dream of living that
foreign dream. Almost. With names like Wisteriaaa (do they think they are
building a Desperate housewives set really), Pallazio, Rivieraa,
Manhattan, Liviano, Ariana, Kyra, Silver
Leaf and Aria, Pune is the new Rome or Greece or New York! As images of Italian restaurants are conjured
up, it is dismaying to enter the chaos of the typical Indian city and see that
all these buildings that are supposed to be surrounded by lush green fields and
resort like locales in the advertisements are in reality in concrete jungles
surrounded by more buildings and once the paint starts pealing, the Ariana will
be more of OhDearana!
Phones and
tablets
With
increasing number of mobile phone models, automobile models and new products
being launched, I say it isn’t easy to boil down on that one name that has
already not being taken which would resonate well with the target audience. Consider
the ‘iPad’ for one. Apple has it simple now.
Anything with the ‘i’ attached to it is mostly a hallowed Apple product
and sells. The next in the series are
simple 1, 2 or 3 and so on. So we have
had the ipad1, ipad2, ipad3, iphone1..iphone4 now iphone 4S.
Other
companies though have had to be more imaginative with a massive range of phones
in all possible sizes, configurations and features. Samsung has its ‘Galaxy’ of
phones with really weird and impossible to remember suffixes of I9070, Y Duos,
Pro Duos, I9100 etc. Nokia has its Lumias suffixed with the again immensely
forgettable 610, 710, 810 etc. All other companies have a range of names such
as Explorer, Sensation, Rhyme (HTC), Bold, Curve, Torch (Blackberry).
Automobiles
I have
always enjoyed knowing the names of new launches. Bikes are exciting in their
nomenclature. Discover, Pulsar, Eliminator, Avenger, Sprint from the Bajaj
stable certainly try and bring in that adrenaline rush as it tries to outdo
Hero Honda. Hero Honda has an elegant Splendor, Karizma, Passion, CBZ Xtreme,
Achiever and Glamor in its repertoire that talks of looks, style and the
passion to ride.
Cars aren’t
left behind in the naming race either. Maruti scored with its apt ‘Swift’ with
is sleek and sporty looks. Chevrolet has
a Spark and a Beat that are certainly uplifting names to own. I don’t know how Hyundai got away with i10
and i20 even though they are not Apple products! Honda with its City has
garnered plenty of urban users with its urban name. Nissan Sunny certainly has a sunny feeling to
it while Skoda with its Superb can make its owner proud.
Each brand
has certainly tried to bring about speed, style or have a bright name to jazz
up your mood!
Item songs!
The next
hottest sought after names are in Bollywood ruled by Chikni Chamelis, Badnaam
Munnis, Jawaan Shielas, Discoing Anarkalis, Silk Smithas, Dhannos and Chammos!.
I wonder what is next- Rapchik Reshma, Nylon Nalini and did someone just say
Cotton Kamini?!
What are some of the exciting names you have come across or thought of?