Friday, November 16, 2007

Yeh Dil Maange More!!

I had gone to purchase a Sari for a special occasion. We pointed out to a few saris; each seemed to be more expensive than the other ranging from Rs 5000 to Rs 25000. Well, a passing remark, set me off on this blog…’There seems to be no end to it!’

Our aspirations are rising. What used to be pretty acceptable at one point of time seems to be unthinkable now. Maslow wins hands down in his hierarchy of needs theory. The roti, kapada and makaan desired, are getting more and more exotic and expensive by the day.

The convenient ‘Shivshakti’ chai wala who gave a Rs 3 elaichi cutting chai was good enough to start the day…now upmarket hotels and restaurants woo customers for their Rs 400 buffet breakfast spread and the fad is fast catching up even in middle class families. Eating out was usually on special occasions once upon a time. Now not only has the eating out become a regular once-a-week routine if not more, but the avenues for doing so are not the usual Roopalis and Vaishalis anymore. More exotic cuisines, theme restaurants, more expensive mocktails and cocktails and wines are sought after. Coffee is a cappuccino at CCD at least if not CafĂ© Mocha.

Fashion Street was awesome for the latest stuff in vogue. Well, now of course I visit only malls and buy only branded apparel and hope to visit the designer showrooms once I get my job in place...well, of course, fashion street gets the same designs almost as quickly, and my tailor promises me the same quality and designs but I ld like the designer labels, you know, even if it’s a passing fad, and I may wear the stuff only once!

Well, now a 2 bhk flat in a stand alone building of a decent locality would hardly be ‘fun’. All the amenities are an apparent must…a swimming pool, a gym, a park with a jogging track, a community centre, TT, etc etc are basic necessities, it doesn’t matter that we have no time to visit, let alone use any of the above!

I watch the latest movies for Rs 150 per movie only at multiplexes now. Well, its not that I didn’t enjoy them at the Rs 30 I used to pay to sit in the balcony earlier. But think about the crowd that would be there in the single screen theaters, think of the ambience, think about the food and the quality of the seats….does it matter that I spend 5 times more and finally do end up sitting for only one of movies in one of the screens at a time?!

TVs can’t be just 29 inches. LCD flat screens with home theatre systems are in. Sizes can go up right up to the size of a movie screen!

Earlier: A trip to Lonavala? Sounds like fun!
Later: Let’s go to Simla, Kulu-Manali
Now: Let’s go to Europe!

The ultimate, spending occasion for all. Budgets can range from a modest 5 lakhs to a vulgar 5 Crores for a theme wedding at an exotic location! With wedding loans available, of course the laadli beti deserves the best!

It’s all about Money, Honey!


  1. unwanted addition:


    earlier: M800
    Now: i lost with the choices. too many.

  2. nice post..truly agree, but then don't rising aspirations make life so much, so more enjoyable...else we would all be lost in the stagnancy of hard, spend harder,enjoy more......maslow be damned, its simply about money honey...

  3. i couldnt get the part of how maslow won hands down...please shed some light on it.... ;)