Monday, June 24, 2013

The Reliance Digital Store Experience

With an increasing number of gadgets, shopping for electronics is an activity that has become almost as frequent as shopping for clothes!  With an increasing dependency on gadgets and electronic appliances, a reduced life of these electronic items and rapid change in technology that makes our gadgets obsolete in a few months, a trip to the electronics store is usually a must for me every time I visit a mall.

Indiblogger came up with a fun contest that entailed visiting a Reliance Digital store from a select list and blogging about the experience. I chose to visit the Reliance Digital Store at the sprawling R-city mall at Ghatkopar.

A couple of other bloggers had visited at the same time, and we were welcomed by the store manager Arun.  We first presented the printouts of the emails we had from Indiblogger, and gave him our identity details.  Once these formalities were over with, a quick store tour was arranged for us. 
The store

The store manager giving us insights on the store

The store
The store itself was quite huge - about 15,000 sq feet.  Spacious aisles and spaces made movement much easier and the specially designed lighting that was conducive for shopping made for a pleasant visit.  There were designated areas for experiencing various products and appliances and well marked out zones for each product.

A large display of TVs

Kitchen appliances

The spacious gaming experience zone

The Customer experience
The theme of the Reliance Digital store was ‘happiness’ said the manager. And indeed, they had done much right from having the guard to greet customers to decorating the store with bright balloons, and brightening the atmosphere. Unlike a lot of stores, where for example, dummy mobiles are used instead of the real ones, Reliance Digital believes in enhancing the customer experience by allowing them to use and experience any gadget they fancy.

With the latest array of Smart phones, TVs, home theaters, gaming consoles, and other appliances, Reliance allowed its customers to try out everything in specially designated areas. There was a home theater room where one could experience sound, a huge panel of TVs where comfortable sofas were kept for easy viewing, a spacious gaming area where several kids and adults could be seen trying out the X-box or the PS3 and a mobile zone where mobile geeks were seen trying out the newest and exciting phones.

The Home Theater Room to experience sound

Playing on the PS3 using a motion controller

TV viewing

Checking out the latest mobiles

Knowledgeable staff
What was particularly good, was the helpful and knowledgeable staff who were very helpful in explaining features and functions of every gadget, no matter how expensive or inexpensive it was.  I was looking out for blenders, and the sales executive, patiently answered all my questions and even gave me a demo.

Product and service support
The third thing which Reliance scores on is its after sales service which it promises is excellent. I hope it is indeed so!

At the end of the store tour, the store manager, took pictures of us, asked us to take pictures if we pleased and instructed his staff to answer any questions we had. We were promised a goody bag and an ipod shuffle at the end of the visit. Although, this was not given at the time we went to visit the store, the store promised to send it to us later. All in all, I was happy with the experience and came away a happy customer with my blender as well!

This post was written for an Indiblogger promotional contest All the views in this post are mine.

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